Use this template to plan, track, and review a two-week marketing sprint. Fill it out at the start of each sprint and complete the retrospective at the end.

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Sprint Overview

Element	Details
Sprint Number
Sprint Dates	[Start] – [End]
Sprint Goal
Success Metric
Team / Squad
Total Points Committed
Previous Sprint Velocity

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Sprint Backlog

#	User Story / Task	Priority	Points	Owner	Status	Notes
1		P1 / P2 / P3			To Do
2		P1 / P2 / P3			To Do
3		P1 / P2 / P3			To Do
4		P1 / P2 / P3			To Do
5		P1 / P2 / P3			To Do
6		P1 / P2 / P3			To Do
7		P1 / P2 / P3			To Do
8		P1 / P2 / P3			To Do

Status options: To Do → In Progress → In Review → Done → Blocked

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Definition of Done

A story is "Done" when:

• Work is complete and live/published
• Tracking and analytics confirmed working
• Stakeholder notified (if applicable)
• Documented in campaign tracker
• Meets quality standards per Chapter guidelines

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Daily Standup Log

Use this section to capture standup notes throughout the sprint.

Day 1

Person	Yesterday	Today	Blockers

Day 5 (Mid-Sprint)

Person	Yesterday	Today	Blockers

Day 10 (Final Day)

Person	Yesterday	Today	Blockers

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Mid-Sprint Health Check

Complete at the end of Week 1.

Question	Answer
Are we on track to hit the sprint goal?	Yes / At Risk / No
Points completed so far vs. target	/
Any items that need to be descoped?
Any new blockers since sprint start?
Do we need to escalate anything?

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Sprint Results

Complete at the end of the sprint.

Metric	Result
Sprint Goal Achieved?	Yes / Partial / No
Points Committed
Points Completed
Completion Rate	%
Stories Completed / Total	/
Blockers Encountered
Unplanned Work Added

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Sprint Retrospective

Start / Stop / Continue

Category	Item	Action for Next Sprint	Owner
Start
Start
Stop
Stop
Continue
Continue

Team Health

Dimension	Score (1–5)	Notes
Pace (sustainable?)
Clarity (everyone knew what to do?)
Collaboration (worked well together?)
Quality (proud of what we shipped?)
Fun (enjoyable sprint?)

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Velocity Tracker

Track sprint-over-sprint velocity to improve planning accuracy.

Sprint	Committed	Completed	Completion %	Notes
Sprint 1
Sprint 2
Sprint 3
Sprint 4
Sprint 5
Sprint 6

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Completed Output Checklist

• Sprint goal and success metric defined
• Backlog populated with user stories, estimated, and assigned
• Definition of Done agreed upon
• Standup notes captured for at least 3 days
• Mid-sprint health check completed
• Sprint results documented
• Retrospective completed with Start/Stop/Continue
• Team health scores recorded
• Velocity tracker updated

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Capstone Save Point

This sprint template becomes the operational engine for Section 5 (Operating Model & Sprint Cadence) of your Module 22 Annual Growth Marketing Plan. It demonstrates your ability to plan, execute, and continuously improve using agile methodology. Use the velocity tracker to show sprint-over-sprint improvement.