Every phase is built around real skills you'll use in your first week back at work.
Phase 1 is free →Jump straight to any part of the course. The dashboard, every module, every quiz, every template, every case study — all open, all free, no signup required.
This course is built for working B2B marketing practitioners who want to operate at the strategy + execution level — not introductory marketers and not theory-only academics. If you've ever run a campaign, owned a pipeline number, or sat through a QBR, this curriculum is calibrated to your altitude.
Twenty-two modules that mirror the real shape of a senior B2B growth marketing job — from the first principles of forecasting and team operating models, through GTM strategy and demand creation, into execution and orchestration, and out to scaling, personalization, and global expansion.
Architect a go-to-market strategy aligned to revenue targets. Map ICP, positioning, and segmentation. Distinguish demand creation from demand capture and build the engine for each. Author the executive narrative that gets the strategy funded.
Move beyond MQL theater. Design pipeline programs that span acquisition, activation, expansion, and renewal. Instrument multi-touch attribution, executive KPI dashboards, and weekly forecasting cadences your CFO and CRO actually trust.
Build the tiering model, account selection criteria, and play library that powers a modern ABM motion. Coordinate SDRs, AEs, and CSMs through orchestration plans that compound pipeline across enterprise and mid-market segments.
Plan, ship, and measure integrated multi-channel campaigns. Map the customer lifecycle from anonymous visitor to expansion-ready customer and design lifecycle programs that compound retention, expansion, and advocacy.
Run a real experiment program — hypothesis, design, sample sizing, decision rules, and a quarterly velocity that delivers compounding wins. Stand up the agile marketing operating model and sprint cadence that ships outcomes, not deliverables.
Operationalize 1:1 and 1:few personalization at scale. Expand into new channels (paid, organic, community, partners) with disciplined unit economics. Build partnership and ecosystem programs that create asymmetric distribution leverage.
Hire, structure, and lead a growth team. Win and keep executive buy-in through forecasting, narrative, and ruthless prioritization. Plan international expansion across language, channels, regulatory, and GTM motions.
Apply LLMs and AI agents to research, ICP enrichment, content velocity, and personalization. Choose a modern B2B marketing stack — CRM, MAP, CDP, intent, enrichment, RevOps tooling — that scales without becoming a tax.
Every module follows the same loop: a short, dense lesson; a knowledge-check quiz; and one or more hands-on assignments you apply to your own company. By the end of the course you'll have built a portfolio of real growth-marketing artifacts and shipped a defensible annual growth plan.
The course is tool-agnostic but grounded in the real stack senior B2B teams use. Lessons, case studies, and templates reference best-in-class systems so you can map every framework back to what's running in your CRM, MAP, and analytics today.
Every phase ends with a deliverable you can ship at work.
"The attribution module alone was worth the price. I implemented the measurement plan at work the next day and my CEO finally understood where our leads came from."
"Finally a course that treats you like a professional. No fluff, no 30-minute intros on "what is a funnel." Just the hard stuff, explained well."
"I took more notes in Module 2 than in an entire MBA elective. The teaching style is direct and dense in the best way."
"The ABM module changed how we structure our pipeline meetings. The orchestration framework is now how my team plans every quarter."
"Phase 2 alone is the best GTM strategy training I've seen, and it's free. Moved from MQL-chasing to revenue-first marketing in a single quarter."
"Real frameworks from someone who actually scaled these motions. The capstone forced me to ship an annual plan our CEO actually approved."
The full course — all 22 modules, quizzes, templates, and assignments — is free.