Capstone
Annual Growth Plan
A six-stage project where you build a complete, investor-ready growth plan for a real or hypothetical company. Each stage builds directly on the last.
Capstone Kickoff — Scenario Selection
Select your capstone scenario, understand the deliverable structure, and begin framing your annual growth marketing plan for a B2B SaaS company.
45 minStrategy Foundation — GTM, Market Analysis, and Full-Funnel Planning
Develop the strategic core of your capstone: ICP, positioning, GTM model, full-funnel demand strategy, and channel plan across the seven required plan dimensions.
120 minTactical Execution — Experiments, Team Design, and Channel Strategy
Complete your capstone's tactical sections: experimentation roadmap, team structure and resource allocation, and channel-level execution plans.
90 minBusiness Planning — Forecasting, Goals, and Stakeholder Alignment
Translate your capstone strategy into concrete financial forecasts, OKRs, and a stakeholder alignment plan that connects marketing to revenue outcomes.
90 minPreparation and Polish — Execution Guidelines and Review Readiness
Finalize your capstone deliverable, review the evaluation criteria, and prepare your presentation for peer review and instructor assessment.
60 minCapstone Submission — Evaluation Framework and Peer Review
Submit your annual growth marketing plan, review the grading rubric, and participate in structured peer feedback using the provided evaluation framework.
30 min