Course Index

A complete index of every page, module, quiz, assignment, template, and case study in the Growth Marketing Course. Use this page to jump straight to any piece of content — or to give search engines a single hop to everything we publish. This list mirrors the URLs in sitemap.xml.

22 modules · 69 assignments · 25 quizzes · 25 templates · 9 case studies

Top-level pages

/ — Home — landing page
/courses — All Courses — 22-module catalog
/dashboard — Course Dashboard
/quizzes — All Quizzes
/assignments — All Assignments
/artifacts — Templates & Frameworks
/case-studies — Case Studies
/capstone — Capstone Project
/course-index — Course Index (this page)

All 22 modules

All 25 quizzes

Module 01 Knowledge Check — Introduction to Foundational Growth Principles · 5 questions
Module 02 Knowledge Check — Growth Planning & Forecasting · 10 questions
Module 03 Knowledge Check — Advanced — Performance Tracking & Data-Driven Decision Making · 10 questions
Module 03 Knowledge Check — Performance Tracking & Data-Driven Decision Making · 10 questions
Module 04 Knowledge Check — Advanced — Aligning with Executives & Stakeholders · 10 questions
Module 04 Knowledge Check — Aligning with Executives & Stakeholders · 10 questions
Module 05 Knowledge Check — Advanced — Building and Managing Growth Teams · 10 questions
Module 05 Knowledge Check — Building and Managing Growth Teams · 10 questions
Module 06 Knowledge Check — Agile Marketing Processes & Operating Models · 10 questions
Module 07 Knowledge Check — Demand Creation & Demand Capture · 10 questions
Module 08 Knowledge Check — Building A B2B SaaS GTM Strategy · 5 questions
Module 09 Knowledge Check — Advanced — Full-Funnel Revenue Marketing · 5 questions
Module 09 Knowledge Check — Full-Funnel Revenue Marketing · 10 questions
Module 10 Knowledge Check — Revenue-Oriented Product Marketing · 5 questions
Module 11 Knowledge Check — Cross-Functional Collaboration · 10 questions
Module 12 Knowledge Check — Customer Lifecycle Management · 10 questions
Module 13 Knowledge Check — Integrated Campaign Execution · 10 questions
Module 14 Knowledge Check — Channel Expansion & Media Innovation · 10 questions
Module 15 Knowledge Check — Advanced Account-Based Marketing Execution · 5 questions
Module 16 Knowledge Check — GTM Orchestration · 5 questions
Module 17 Knowledge Check — Experimentation · 5 questions
Module 18 Knowledge Check — Finding and Optimizing Growth Levers · 10 questions
Module 19 Knowledge Check — Personalization at Scale · 10 questions
Module 20 Knowledge Check — Partnership and Ecosystem Growth · 10 questions
Module 21 Knowledge Check — Global Expansion Strategies for Growth · 10 questions

All 69 assignments

90-Day Growth Plan — Introduction to Foundational Growth Principles · project · 60 min
Cross-Functional Collaboration Workshop — Introduction to Foundational Growth Principles · workshop · 30 min
OKR Setting Assignment — Introduction to Foundational Growth Principles · written · 45 min
Executive Growth Dashboard Design — Growth Planning & Forecasting · workshop · 45 min
Growth Roadmap Planning — Growth Planning & Forecasting · workshop · 45 min
OKR Drafting and Funnel Forecast — Growth Planning & Forecasting · workshop · 60 min
Attribution Case Study — Performance Tracking & Data-Driven Decision Making · written · 45 min
Cohort Analysis — Performance Tracking & Data-Driven Decision Making · workshop · 45 min
Build a Dashboard — Performance Tracking & Data-Driven Decision Making · project · 60 min
Campaign Analysis Report — Performance Tracking & Data-Driven Decision Making · written · 60 min
KPI Alignment Exercise — Performance Tracking & Data-Driven Decision Making · workshop · 45 min
Collaborative Campaign Planning — Aligning with Executives & Stakeholders · workshop · 60 min
Intercom Jobs-to-Be-Done Case Study — Aligning with Executives & Stakeholders · written · 30 min
OKR Mapping Exercise — Aligning with Executives & Stakeholders · written · 45 min
Leadership KPI Dashboard — Aligning with Executives & Stakeholders · project · 60 min
Stakeholder Mapping and Executive Alignment Workshop — Aligning with Executives & Stakeholders · workshop · 90 min
Stakeholder Presentation — Aligning with Executives & Stakeholders · project · 90 min
Campaign Resourcing Plan — Building and Managing Growth Teams · project · 75 min
Cross-Functional Team Design — Building and Managing Growth Teams · project · 75 min
Role Mapping Exercise — Building and Managing Growth Teams · workshop · 60 min
Sprint Planning Workshop — Agile Marketing Processes & Operating Models · workshop · 60 min
Agile Marketing Sprint Design Workshop — Agile Marketing Processes & Operating Models · workshop · 60 min
Demand Creation and Demand Capture Strategy Workshop — Demand Creation & Demand Capture · workshop · 75 min
Double Funnel Strategy Design — Demand Creation & Demand Capture · project · 90 min
GTM Strategy Canvas Workshop — Building A B2B SaaS GTM Strategy · workshop · 90 min
GTM Strategy and Execution Roadmap — Building A B2B SaaS GTM Strategy · project · 90 min
ICP and Buyer Persona Development — Building A B2B SaaS GTM Strategy · project · 75 min
Market Sizing (TAM/SAM/SOM) — Building A B2B SaaS GTM Strategy · workshop · 60 min
ABM Account Planning Workshop — Full-Funnel Revenue Marketing · workshop · 90 min
Full-Funnel Campaign Design — Full-Funnel Revenue Marketing · project · 90 min
Marketing Automation Workflow Design — Full-Funnel Revenue Marketing · project · 90 min
Full-Funnel Strategy Map and Automation Workflow — Full-Funnel Revenue Marketing · workshop · 90 min
Design Your Pricing and Packaging Strategy — Revenue-Oriented Product Marketing · project · 90 min
Build Your Product Positioning Framework — Revenue-Oriented Product Marketing · project · 90 min
Build Your Sales Enablement Kit — Revenue-Oriented Product Marketing · project · 90 min
Cross-Functional Collaboration Plan — Cross-Functional Collaboration · workshop · 45 min
Churn Reduction Action Plan — Customer Lifecycle Management · project · 60 min
Lifecycle Workflow Mapping — Customer Lifecycle Management · project · 60 min
Customer Health Scoring Model — Customer Lifecycle Management · project · 45 min
Onboarding Program Design — Customer Lifecycle Management · workshop · 45 min
Quarterly Business Review Roleplay — Customer Lifecycle Management · workshop · 45 min
Channel Budget Allocation Model — Integrated Campaign Execution · project · 45 min
Campaign QA Checklist Development — Integrated Campaign Execution · workshop · 30 min
Landing Page Optimization Workshop — Integrated Campaign Execution · workshop · 45 min
Multi-Channel Campaign Plan — Integrated Campaign Execution · project · 60 min
Channel Test Plan Creation — Channel Expansion & Media Innovation · project · 45 min
Channel-to-Funnel Mapping — Channel Expansion & Media Innovation · written · 30 min
New Channel Brainstorm and Scoring — Channel Expansion & Media Innovation · workshop · 45 min
Back-of-Envelope ROI Calculation — Channel Expansion & Media Innovation · written · 30 min
ABM Measurement Dashboard Design — Advanced Account-Based Marketing Execution · project · 45 min
ICP Definition and Account Tiering — Advanced Account-Based Marketing Execution · written · 45 min
Content Journey Mapping for Key Personas — Advanced Account-Based Marketing Execution · project · 60 min
Multichannel ABM Campaign Design — Advanced Account-Based Marketing Execution · project · 60 min
Customer Retention Orchestration Design — GTM Orchestration · project · 60 min
Signal-to-Action Playbook Design — GTM Orchestration · project · 60 min
Lead Enrichment and Routing Workflow — GTM Orchestration · project · 45 min
Annual Experimentation Roadmap — Experimentation · project · 60 min
Growth Lever Audit and Experiment Design — Finding and Optimizing Growth Levers · project · 60 min
Growth Lever Mapping and Gap Analysis — Finding and Optimizing Growth Levers · workshop · 45 min
Personalization Campaign Design — Personalization at Scale · project · 60 min
Segmentation Strategy Workshop — Personalization at Scale · workshop · 45 min
Partnership Strategy Workshop — Partnership and Ecosystem Growth · workshop · 90 min
International Launch Plan and Market Entry Playbook — Global Expansion Strategies for Growth · project · 90 min
Business Planning — Forecasting, Goals, and Stakeholder Alignment — Capstone: Annual Growth Marketing Plan · project · 90 min
Capstone Kickoff — Scenario Selection — Capstone: Annual Growth Marketing Plan · workshop · 45 min
Capstone Submission — Evaluation Framework and Peer Review — Capstone: Annual Growth Marketing Plan · project · 30 min
Preparation and Polish — Execution Guidelines and Review Readiness — Capstone: Annual Growth Marketing Plan · workshop · 60 min
Strategy Foundation — GTM, Market Analysis, and Full-Funnel Planning — Capstone: Annual Growth Marketing Plan · project · 120 min
Tactical Execution — Experiments, Team Design, and Channel Strategy — Capstone: Annual Growth Marketing Plan · project · 90 min

All 25 templates & frameworks

5 Ps Audit Worksheet — Introduction to Foundational Growth Principles
Growth Planning Templates & Tools Collection — Growth Planning & Forecasting
Performance Measurement Frameworks & Templates Collection — Performance Tracking & Data-Driven Decision Making
KPI Alignment & Dashboard Design Worksheet — Performance Tracking & Data-Driven Decision Making
Executive Alignment Brief Template — Aligning with Executives & Stakeholders
Stakeholder Alignment Tools — Aligning with Executives & Stakeholders
Team Building Tools & Templates — Building and Managing Growth Teams
Agile Marketing Toolkit — Agile Marketing Processes & Operating Models
Agile Sprint Planning & Retrospectives Guide — Agile Marketing Processes & Operating Models
Demand Generation Toolkit — Demand Creation & Demand Capture
Demand Strategy Canvas — Demand Creation & Demand Capture
GTM Strategy Toolkit — Building A B2B SaaS GTM Strategy
Full-Funnel Revenue Marketing Toolkit — Full-Funnel Revenue Marketing
Product Marketing Toolkit — Revenue-Oriented Product Marketing
Cross-Functional Collaboration Toolkit — Cross-Functional Collaboration
Customer Lifecycle Management Toolkit — Customer Lifecycle Management
Integrated Campaign Management Toolkit — Integrated Campaign Execution
Channel Expansion Toolkit — Channel Expansion & Media Innovation
ABM Toolkit & Templates — Advanced Account-Based Marketing Execution
GTM Orchestration Playbook Toolkit — GTM Orchestration
Experimentation Program Toolkit — Experimentation
Personalization Templates & Tools — Personalization at Scale
Partnership Tools & Templates — Partnership and Ecosystem Growth
Tools and Resources for International Expansion — Global Expansion Strategies for Growth
Templates & Frameworks for Global Expansion Planning — Global Expansion Strategies for Growth

All 9 case studies

Atlassian's Agile Growth Teams — Atlassian · SaaS / Collaboration Software
HubSpot's Data-Driven Growth Forecasting — HubSpot · SaaS / Marketing Automation
Spotify's Squad Model for Growth — Spotify · B2C / Music Streaming
Salesforce's Land-and-Expand GTM Playbook — Salesforce · Enterprise SaaS / CRM
Drift's Conversational Marketing Funnel — Drift · SaaS / Conversational Marketing
Zendesk's Integrated Campaign Machine — Zendesk · SaaS / Customer Service Software
Terminus's Account-Based Everything Model — Terminus · SaaS / ABM Platform
Dropbox's Viral Growth Loop — Dropbox · SaaS / Cloud Storage
Netflix's Personalization Engine — Netflix · B2C / Streaming Entertainment

Top-level pages

All 22 modules

Phase 1: Phase 1: Foundations (6 modules · ~18 hrs)

Phase 2: Phase 2: Strategy (5 modules · ~15 hrs)

Phase 3: Phase 3: Execution (6 modules · ~18 hrs)

Phase 4: Phase 4: Scaling (5 modules · ~15 hrs)

All 25 quizzes

All 69 assignments

All 25 templates & frameworks

All 9 case studies