What You'll Do

Using the OKR framework, define one ambitious Objective for your growth or marketing team and 2–3 Key Results that align with your company's revenue goals.

Instructions

Step 1 — Draft your Objective

An Objective should be inspirational, qualitative, and time-bound. It answers: "What do we want to achieve this quarter?"

Example: "Increase Monthly Recurring Revenue by 15% by end of Q4."

Step 2 — Write 2–3 Key Results

Key Results are specific, measurable outcomes. They answer: "How will we know we achieved it?"

Example Key Results:

• Generate 200 marketing-qualified leads (MQLs) for Sales
• Improve free trial conversion rate from 8% to 12% through email nurture and in-app guidance
• Reduce Customer Acquisition Cost (CAC) by 10% through channel optimization

Step 3 — Validate the numbers

For each Key Result, show how you arrived at the number. Use historical data if you have it. Ask: "Is this ambitious but realistic?"

Step 4 — Present for feedback

Schedule a 30-minute meeting with your manager or an executive to review. Ask:

• Are these the right metrics?
• Are they ambitious yet realistic?
• Does this align with what the business needs most this quarter?

Submission

Write your OKR below. Include:

1. Your Objective (1 sentence)
2. Your 2–3 Key Results with the numbers and your reasoning
3. One insight from the executive feedback conversation