What You'll Do

Develop a 3-month marketing and growth roadmap aligned with the OKRs you set in the previous assignment. This becomes a working document you can present to your team or manager.

Instructions

Structure your plan across 3 months:

For each month, define 1–3 key initiatives. For each initiative, specify:

• Initiative name — what you're doing
• Owner — who's responsible (even if it's just you)
• Expected outcome — the measurable result you expect
• Which "P" it addresses — Planning, Priorities, People, Process, or Product

Example format:

Month 1: Launch referral program

• Owner: Marketing Manager
• Expected outcome: +100 net new sign-ups
• Addresses: Product (building growth into the product experience)

Month 2: Optimize onboarding emails

• Owner: Product Marketing
• Expected outcome: Increase 30-day activation rate by 5%
• Addresses: Process (repeatable onboarding workflow)

Month 3: Cross-functional alignment sprint

• Owner: Marketing + Sales
• Expected outcome: Reduce lead response time from 48hrs to 4hrs
• Addresses: People + Process

Submission

Write your 90-day plan below. Include:

1. The overarching goal this plan serves (your OKR Objective)
2. Month-by-month initiatives with owner, expected outcome, and which P it addresses
3. One honest assessment: what's the biggest risk to this plan succeeding?