Double Funnel Strategy Design
Assignmentproject
Double Funnel Strategy Design
90 min
Create a complete Double Funnel Strategy Document covering demand creation, demand capture, integration mapping, measurement framework, and a budget and timeline.
Instructions
Deliverable
Create a Double Funnel Strategy Document with:
- Executive Summary
- Demand Creation Plan (3+ tactics)
- Demand Capture Plan (3+ tactics)
- Integration Map (2–3 paths)
- Measurement Framework
- 90-day budget + timeline
Note: Capstone Save Point
This exercise produces your Demand Creation & Capture Channel Plan. Save it for Section 4 (Customer & Market Strategy) and Section 6 (Channel Strategy) of your Module 22 plan.
Your submission
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