Objective

Design a complete two-week marketing sprint from scratch: define the sprint goal, build a prioritized backlog, estimate effort, assign work, and plan your retrospective. The output is a ready-to-execute sprint plan your team could start Monday.

Instructions

Step 1: Define the Sprint Goal

Every sprint needs a single, measurable goal that the entire team rallies around. This isn't a to-do list — it's the one outcome that matters most in the next two weeks.

Element	Your Sprint
Sprint Goal (1 sentence)	Example: "Launch ABM pilot targeting 25 enterprise accounts with personalized landing pages and email sequences"
Success Metric	Example: "25 personalized pages live + first email sequence sent to all accounts"
Why This, Why Now?	Example: "Q2 pipeline target requires enterprise segment activation by mid-April"
Sprint Duration	2 weeks ([Start Date] – [End Date])

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Step 2: Build the Sprint Backlog

Break the sprint goal into discrete, estimable user stories. Use the format: "As a [role], I want [action] so that [outcome]."

#	User Story	Priority (P1/P2/P3)	Story Points (1/2/3/5/8)	Owner	Status
1	As the ABM lead, I want 25 personalized landing pages so that each target account sees relevant messaging	P1	8	Content team	To Do
2	As the email marketer, I want a 3-touch email sequence so that accounts receive coordinated outreach	P1	5	Email team	To Do
3	As the analytics lead, I want tracking pixels on all ABM pages so that we can measure engagement	P1	3	Ops	To Do
4
5
6
7
8

Estimation guide:

• 1 point: Quick task, under 2 hours (e.g., update a CTA)
• 2 points: Half-day task (e.g., write an email)
• 3 points: Full-day task (e.g., design a landing page)
• 5 points: 2–3 day task (e.g., create a content piece from scratch)
• 8 points: Full-week task (e.g., build and test a multi-step automation)

Velocity check: If your team's velocity is ~30 points per sprint, don't load 50 points. Aim for 80% of capacity to leave room for unplanned work.

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Step 3: Sprint Board Setup

Design your kanban board columns. The standard agile setup:

Column	Definition	WIP Limit
Backlog	Prioritized but not yet started	No limit
To Do (This Sprint)	Committed for this sprint	Team capacity
In Progress	Actively being worked on	Recommended: 2× team size
In Review	Awaiting feedback or approval	Recommended: 3–5 items
Done	Completed and meets definition of done	No limit

Define "Done": Write your team's Definition of Done (DoD). Example: "Live on production, tracking confirmed, stakeholder notified, documented in campaign tracker."

Your Definition of Done: ___

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Step 4: Daily Standup Simulation

Simulate three standups for Days 1, 5, and 9 of your sprint. For each, answer the three standup questions for 2–3 team members.

Day 1 Standup:

Team Member	What did I do yesterday?	What am I doing today?	Any blockers?

Day 5 Standup (mid-sprint):

Team Member	What did I do yesterday?	What am I doing today?	Any blockers?

Day 9 Standup (final push):

Team Member	What did I do yesterday?	What am I doing today?	Any blockers?

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Step 5: Sprint Retrospective Design

Plan your retrospective using the Start / Stop / Continue format.

Category	Item	Action for Next Sprint
Start (things we should begin doing)
Stop (things that aren't working)
Continue (things that are working well)

Retro health metrics to review:

• Sprint goal achieved? (Y/N)
• Points committed vs. points completed
• Number of blockers encountered
• Average cycle time per story
• Team satisfaction (1–5 scale)

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Completed Output Checklist

• Sprint goal defined with success metric
• Backlog built with 6–10 user stories, prioritized and estimated
• Sprint board columns defined with WIP limits
• Definition of Done written
• Three standup simulations completed
• Retrospective template populated with Start/Stop/Continue

Note: Capstone Save Point

This sprint plan becomes Section 5 (Operating Model & Sprint Cadence) of your Module 22 Annual Growth Marketing Plan. It demonstrates your ability to translate strategy into executable two-week cycles with clear accountability, measurement, and continuous improvement.